The Process
Any good plan for continual improvement should involve a step-by-step process that includes planning, execution, and measurement. Without a proper process of testing, you can only expect small, incremental, and coincidental improvements, if any at all.
That would be too bad because what we really want to see you get the best return on investment possible.
An outline of our process is as follows:
- Observation & Information Gathering: We will carefully watch what’s happening now to determine the current state of things.
- Analysis: We will ask the important questions to determine what needs to be improved.
- Hypothesize: We will form test ideas and hypotheses to decide what tests will create the biggest impacts while using the least amount of resources.
- Test: We will then run tests to see which ideas work the best. Sometimes we run a/b split tests and other times multivariate tests, depending on what’s needed.
- Measure: We will then measure the results to determine the winner. After the changes have been implemented, we will then start again at step 1, rinse, and repeat.