Entries by Larry Ross

Should I blog?

Jumping on Board the Blog Bandwagon It seems that almost every businesses, every professional, and every organization is jumping on the blog bandwagon. But how do you know if blogging right for you? Creating and maintaining a blog may not be the best use of your time or expertise. Other marketing tools may be a […]

YouTube Invests in Original Content and Production Talent

YouTube, that amazing video site owned by  Google, said it was going to give $500,000 to help the video-makers “produce even higher quality videos and ultimately drive bigger audiences to their work.” Now why would YouTube be so kind? Because they are do gooders, do no evil, or are actually in the business of making […]

Content Strategy for Your Website

We all know that fresh content is vital to SEO success. It’s also important for visitor conversion. And, it’s important to not only have your most prominent pages (home page, etc…) “freshen up” every now and then, it’s also important to push out new content on a regular basis. From a search engine standpoint – […]