Donald Trump’s Brand Reputation Shenanigans

Why is Donald Trump so concerned about voter fraud? After all, he has already been flexing his presidential muscles by nixing major trade pacts, placing gag orders on public workers, denying climate change, and building “The Great Wall of Trump”.

Just the other day, the President called for “a major investigation” into voter fraud, following through with what many major media outlets labeled as “baseless claims”. The president has alleged that millions of illegal votes were cast during the general election, with some voters using the names of the deceased.

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A Seismic Shift In Content Strategy

The way people consume content is changing radically. Just a few years ago, the goal of content marketing was to bring visitors (prospects) to your website. Content was designed to be viewed ON YOUR WEBSITE. However, new content forms emerged, repositioning social channels as the primary content destination, rather than pass-throughs to your website. A seismic shift has rocked the landscape.

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Video Eats the Internet

A startling statistic — as of 2016, people are sharing and creating three times more video than they were a year ago on Facebook. Facebook’s head of operations in Europe, the Middle East, and Africa said “We’re seeing a year-on-year decline of text. […] If I was having a bet [about Facebook in five years] I’d say: video, video, video.” Video on Vine, Instagram, and other social media channels are all growing by leaps and bounds too. Read more

convert more prospects into clients

Convert More Prospects Into Clients

Want to turn more of your “lookers” into “bookers”? Use “you” instead of “I”. Don’t brag. Share. Be a trusted advisor. Connect, recommend, and refer. Differentiate yourself. Make it easy for new prospects to self-select and move forward. And, above all else — Don’t Sell! That’s how you can convert more of your prospects into clients and customers. Read more

How To Develop a Successful Digital Marketing Strategy

Present the right content to the right audience, on the right channel, at the right time. That’s #1 for how to create a successful digital marketing strategy. But what’s the right content? Who’s your “right” audience? Which channel will be the most effective for you? And, at what point should you nurture a new prospect with an eBook or offer them a free consultation?  Read more

5 Surprising Facts About Digital Marketing

Fact #1: Just about every professional, small business, and enterprise has a website. But more that 80%* are not getting the results they expected from digital marketing.

Fact #2 : Millions of  people have accounts on Facebook, LinkedIn, and Twitter. Most people are not sure what to do with them, or if what they are doing is the right thing to produce results.

Fact #3: The nation spends over $240 billion on Google Ads. But with all that clicking, how many actually get clients?  Read more