Client Projects: Entertainment / Ecommerce
— Content Strategy & Development
— Interactive Television, Online Education & Video
— Blogs, Mobile, Social Media & Websites

BACKGROUND: Broadway.com offers the most comprehensive online coverage of live theater in the world and features theater news, interviews, show synopses, and reviews. It also has tools to make hotel, restaurant, and car reservations.

GOAL: The company had only 8 weeks to launch a new interactive television service on Cablevision. It required an original look & feel, show graphics, packaging, narration and music, and efficient process for the production of 20 hours of original programming a year.

SOLUTION: As V.P. of Interactive Media of Hollywood Media Corp., I created a detailed proposal, hired creative talent, and directed the development of the channel’s branding and original programming. The channel won an award for “Best Interactive Entertainment Channel” and had carriage in over 3 million homes.

Hollywood.com

BACKGROUND: Hollywood.com features over one million pages of in-depth movie information, blogs, news, event micro-sites, fan sites, photos, reviews, and short-form video interviews and behind-the-scenes movie specials.

GOAL: The company needed an effective content strategy, a major website redesign, and a more effective newsletter. In addition, they had only 12 weeks to launch a new interactive television service on Cablevision, Comcast, and Cox.

SOLUTION: As V.P. & Editorial Director of Hollywood Media Corp., I developed a proposal exploiting content – articles, blogs, polls, podcasts, and videos as “bait” to attract visitors, directed the redesign of the website and newsletter, and led development of the interactive channel’s branding and original programming. Website uniques increased 38% to over 2.5 million, newsletter subscriptions increased 47% to 238,000, and the channel attained carriage in 22 million homes.

 
OUR PART
Channel Branding, Graphics & Identity
Show Packaging & Original Programming
“Vision Video” | Event Videowall

BACKGROUND: Two entrepreneurial lawyers asked Doctor Of Content to help them promote their new concept – a cable channel devoted to science fiction. But the proposed channel lacked branding, identity or programming.

GOAL: Develop a video package that would help persuade investors and cable executives in the viability of the concept. Create the look & feel of the channel and a sample of the programming lineup.

SOLUTION: A mythology – the story of a spaceman from the future who peers at one of the great moments in earth history – the launch of the Sci-Fi Channel. The Vision Video and sixteen screen exhibition videowall was shown at the National & Western Cable Shows, and to an audience of millions at the Disney/MGM Studios Tour.

  • The channel concept was sold to USA Network for a reported $78 million
  • The channel launched September 24, 1992
  • Doctor Of Contact produced the channel’s first series – Inside Space
  • The channel was later acquired by Universal/NBC for $2.2 billion