Client Projects: Publishing
— Content Strategy & Development
— Interactive Television, Online Education & Video
— Blogs, Mobile, Social Media & Websites

OUR PART
Content Development | Web Design | Tools
Facebook | Twitter | YouTube Video

BACKGROUND: A faculty of divorce professionals was staging a bootcamp weekend at the world-renown Norwich Inn & Spa. Like-minded women who were recovering from divorce would build their own personal divorce recovery toolkit and practice new skills to jump start their lives.

GOAL: Promote the launch of the 1st ever Divorce And Renewal Spa Bootcamp Weekend for Women. Develop a website, original content, and social media marketing strategy that attracts and educates upscale woman who were considering divorce, going through divorce, or recovering from divorce. Engage their interest, build their trust, and compel them to the business owners for more information or register and pay for the event online.

SOLUTION: Develop a new brand, logo, website, and integrated marketing component complete with a print brochure, blog articles, FAQ videos, eBook, You Tube Channel, and payment and registration system. Create community and drive traffic via a social media integration with Facebook, LinkedIn and Twitter.

Betsy Ross Coaching websiter

OUR PART
Content Development | Web Design |
Facebook | Twitter | Video

BACKGROUND: Betsy training in psychotherapy, coaching and mediation has provided her with a repertoire of tools to choose from when working with clients to improve their personal and professional relationships.

GOAL: Betsy wanted to attract new patients and grow her practice. She also wanted to reach out and connect with other professionals and educate them about her new service – helping therapists and counselors transfer their clinical talents into effective coaching skills.

SOLUTION: A Content Strategy, Website, Blog, Facebook and Twitter presence. After building Betsy’s website, I taught her to write SEO friendly headlines and blog articles, and post to Facebook and Twitter. Later, we collaborated on a series of short YouTube videos that addressed visitor’s frequently asked questions.

Read the Client Testimonial

Boldly We Go website

 

BACKGROUND: “Sci-Fi and Inner Space Exploration” – that’s the tagline of my personal blog. What does it mean? Simply – this is the place where I get to express my interest in Science fiction…real science fiction based on real science (called “SF”) – not the stuff where dragons talk with fairies that power spacecraft.

GOAL: Use science fiction as a vehicle for self-exploration and personnel development. The look & feel had to be black, like space itself, and feel “futuristic”. Beyond that, I had no idea – I would just let it evolve.

SOLUTION: I built a simple blog based on WordPress.com – a free tool that allows anyone to leverage the power of a content management system with absolutely no technical knowledge. Since then, my technical knowledge has blossomed, but it is still one of my favorite projects.