Have you ever tried to convince clients or corporate management that they should invest in content? Most companies are well aware of the benefits of having a web developer, but few are willing to invest in a dedicated web content developer. After all, anyone can write – or can they?
Most believe that writing is the domain of marketing. So why not assign them to write a blog, create a video, or develop an eBook? But writing engaging, informative, and useful content is often beyond the scope of marketing and many marketers.
Consider this for a moment:
Would you come back to a website or a blog filled with “Here’s why are products are great”?
Writing engaging web content that focuses on the needs and interests of your audience is less like writing well-crafted marketing copy and more like writing a compelling article for a magazine. Successful business websites are beginning to look more like a “Popular Science” or “The Huffington Post”.
Today, we are ll in the publishing business:
The success of your content strategy (and your business) is dependent on your ability to produce engaging and useful communications across all digital mediums – the web, a blog, mobile, an App – and your ability to tap the huge potential of social media and client-focused social networks (such as Linkedin). Today, we are all in the publishing business – communicating ideas, answering questions, and telling stories. That takes commitment (time & money), but it’s worth the investment.