A blog is not meant to be a classic piece of literature – its (most often) quickly written right from the gut… with only one purpose: to convert, convince, educate, entertain, engage , enrage , express, help, mock, promote , and sell (how crass). Hey… I thought you said “One” purpose. Sorry, I lied. A blog’s purpose can be as diverse as the people who write them.
The Top-5 Reasons For Writing a Blog
1. Express The Writer’s Thoughts, Feelings, and Opinions
If you have something to say and want to be heard – blog!
2. Market or Promote a Person, Place or Thing
Writing 3-4 articles a week in the form of a blog is a great way to market (or promote) your business, a product or service, or you.
3. Help People Get What They Need
A blog is a great place to help people with a problem that you have already solved or are experiencing. There are thousands of good examples of this, including health, parenting, and technical advice blogs.
4. Establish Yourself as an Expert in Your Field
Want to be know as a expert? Well, if you got the chops, a blog is just to place to establish yourself. Are you trying to get a in Hollywood, trying to get a job as a technical consultant, or just want to be know as knowledgeable in Ancient Roman history? Blogging is just the thing to help legitimize your expertise and to expand your presence online (and off). Your blog is a bully pulpit – your platform.
5. Get it Off Your Chest
Are you “mad as hell and not going to take anymore*” – go blog and get it out of your system. Want to start a peaceful revolution? Blog baby blog. No need to hold it in anymore – “The Whole World is Watching**” (and listening).
* From the 1976 Paddy Chayefsky feature film classic, “Network” – perhaps the most clairvoyant screenplay ever written (it predicted reality programming, angry TV commentators, and communists that rapidly transformed into capitalists. But its greatest accomplishment was showing how a TV network cynically exploited a deranged TV anchor’s ravings and revelations for their own profit. Sound familiar.
** When the Chicago 8 were getting beaten at the Democratic National Convention in Chicago in 1972, the protesters chanted this catchy little phrase.