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A Seismic Shift In Content Strategy

The way people consume content is changing radically. Just a few years ago, the goal of content marketing was to bring visitors (prospects) to your website. Content was designed to be viewed ON YOUR WEBSITE. However, new content forms emerged, repositioning social channels as the primary content destination, rather than pass-throughs to your website. A seismic shift has rocked the landscape.

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convert more prospects into clients

Convert More Prospects Into Clients

Want to turn more of your “lookers” into “bookers”? Use “you” instead of “I”. Don’t brag. Share. Be a trusted advisor. Connect, recommend, and refer. Differentiate yourself. Make it easy for new prospects to self-select and move forward. And, above all else — Don’t Sell! That’s how you can convert more of your prospects into clients and customers. Read more

Get WebFit with The 5 Second Home Page Test

Forget What Your Website Says…What Do Visitors Actually See?

Take the 5 second home page test!

Test #1 (of 3) in the Doctor Of Content series: “Get Webfit & Get More Clients”

Your home page may have several well-crafted paragraphs detailing your product, service, and company history. But what does your audience actually “get” and what will they remember?

  • Did you answer any of their burning questions?
  • Does your website offer a personal touch or just that same old “corporate speak”?
  • Will visitors think you are a hard-sell, a scam, or a reliable source of information?

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What Are Effective Content Services?

Effective content services assess your business requirements, your user goals, and content needs. This includes developing a competitive site analysis and Gap analysis (identifying where your competition is weak and how you can use that to your advantage). Finally, it means developing a content strategy that is aligned with your particular business. The details look like this:

  • Conduct content audits and inventories
  • Create editorial guidelines
  • Define the editorial workflow for each client’s projects
  • Advocate for the user’s needs
  • Educate clients on best practice
  • Defines and approves UI standards, templates, and site structure
  • Approves new site creation, structure and permissions
  • Create a search optimization plan for content

Execution

  • Write original content
 or edit content written by others
  • Develop, maintain, and enforce editorial style guidelines
  • Facilitate content reviews
  • Help with CMS (content management system) selection
  • Develop a content strategy document
  • Assess, catalog, and organize web site content (called a content inventory)
  • Assign and track new content development (called a content matrix
  • Create taxonomy/nomenclature lists and definitions

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