Ben McLellan, owner of Underground Studios, has a thriving yoga, massage and personal training studio located in Watertown, MA. His clients are women and men of all ages – 21 to 65. He helps them to reenergize, relax, strengthen, grow and flourish through the technique of Vinyasa Krama, or “Wise Progression”.
Ben and I met for a short time to discuss his business and marketing goals, his target audience, and his particular approach to yoga. Ben has a warm and humorous style – and is known as “a task master with a velvet glove”. After our conversation, Ben and I agreed that he should talk about what brought him to yoga, his studio, the benefits of yoga, and the varied goals of his many clients.
A couple weeks later, I interviewed Ben on camera for about an hour. He did two or three takes on each topic. Then a few days later, I came back to his studio to video tape a 90 minute yoga workout.
The videos were designed to be featured on Ben’s website, on a YouTube Channel, on Facebook, and in other online marketing vehicles.