YouTube, that amazing video site owned by Google, said it was going to give $500,000 to help the video-makers “produce even higher quality videos and ultimately drive bigger audiences to their work.” Now why would YouTube be so kind? Because they are do gooders, do no evil, or are actually in the business of making money? You got it – its the later. YouTube wants to attract bigger audiences – and that means more advertising revenue (big surprise).
The cash is going to be distributed through credits at B&H Photo, which is the Google co-founder Sergey Brin’s favorite camera equipment store. The credits for equipment will go to approximately 500 ‘partners’ “who primarily create and distribute their content online, to purchase new video production equipment.
Check out more in YouTube’s blog post.