Client Projects

BACKGROUND: A faculty of divorce professionals was staging a bootcamp weekend at the world-renown Norwich Inn & Spa. Like-minded women who were recovering from divorce would build their own personal divorce recovery toolkit and practice new skills to jump start their lives.

GOAL: Promote the launch of the 1st ever Divorce And Renewal Spa Bootcamp Weekend for Women. Develop a website, original content, and social media marketing strategy that attracts and educates upscale woman who were considering divorce, going through divorce, or recovering from divorce. Engage their interest, build their trust, and compel them to the business owners for more information or register and pay for the event online.

SOLUTION: Develop a new brand, logo, website, and integrated marketing component complete with a print brochure, blog articles, FAQ videos, eBook, You Tube Channel, and payment and registration system. Create community and drive traffic via a social media integration with Facebook, LinkedIn and Twitter.

BACKGROUND: Betsy training in psychotherapy, coaching and mediation has provided her with a repertoire of tools to choose from when working with clients to improve their personal and professional relationships.

GOAL: Betsy wanted to attract new patients and grow her practice.  She also wanted to reach out and connect with other professionals and educate them about her new service – helping therapists and counselors transfer their clinical talents into effective coaching skills.

SOLUTION: A Content Strategy, Website, Blog, Facebook and Twitter presence. After building Betsy’s website, I taught her to write SEO friendly headlines and blog articles, and post to Facebook and Twitter. Later, we collaborated on a series of short YouTube videos that addressed visitor’s frequently asked questions.

Read the Client Testimonial

BACKGROUND: Ben McLellan, known as “a task master with a velvet glove”, had a preexisting website and Facebook fan page promoting his yoga, massage, and personal training studio located in Watertown, Massachusetts.

GOAL: Ben wanted to reach an audience of potential new clients. He also wanted to educate visitors about the benefits of Yoga and how it could help them to re-energize, relax, strengthen, grow and flourish.

SOLUTION: Video for the Underground Studios website, YouTube, and Facebook. Ben and I agreed that his distinctive warm and humorous style would best be communicated through video – specifically, an informal interview intercut with class training. The focus was on the benefits of yoga, the varied goals of his clients, and the offerings of the studio. (See and learn about the Videos)

BACKGROUND: Broadway.com offers the most comprehensive online coverage of live theater in the world and features theater news, interviews, show synopses, and reviews. It also has tools to make hotel, restaurant, and car reservations.

GOAL: The company had only 8 weeks to launch a new interactive television service on Cablevision. It required an original look & feel, show graphics, packaging, narration and music, and efficient process for the production of 20 hours of original programming a year.

SOLUTION: As V.P. of Interactive Media of Hollywood Media Corp., I created a detailed proposal, hired creative talent, and directed the development of the channel’s branding and original programming. The channel won an award for “Best Interactive Entertainment Channel” and had carriage in over 3 million homes.

BACKGROUND: Hollywood.com features over one million pages of in-depth movie information, blogs, news, event micro-sites, fan sites, photos, reviews, and short-form video interviews and behind-the-scenes movie specials.

GOAL: The company needed an effective content strategy, a major website redesign, and a more effective newsletter. In addition, they had only 12 weeks to launch a new interactive television service on Cablevision, Comcast, and Cox.

SOLUTION: As V.P. & Editorial Director of Hollywood Media Corp., I developed a proposal exploiting content –  articles, blogs, polls, podcasts, and videos as “bait” to attract visitors, directed the redesign of the website and newsletter, and led development of the interactive channel’s branding and original programming. Website uniques increased 38% to over 2.5 million, newsletter subscriptions increased 47% to 238,000, and the channel attained carriage in 22 million homes.

BACKGROUND: Having pioneered the membership approach to private travel in 1999, Sentient Flight Group, a leading private aviation company, has been providing leadership and value to travelers for over ten years.

GOAL: Sentient required a sophisticated website that would allow its well-heeled clients to charter a flight on a private jet. Robust online tools needed to be developed that would incorporate specific aircraft and crew positioning plans based on user flights needs and conditions. The website had to be easy to use.

SOLUTION: As Creative Director – Content Strategist for Commerce One, I directed a team to create the original branding, interface and interaction design that would make booking a private charter jet an easy 1-2-3 step process. A back-end tool also had to be developed for last minute updates to flight schedules.

BACKGROUND: My brother, Bart, has a dental practice in Boca Raton. Back in 2007 he mentioned that his Yellow Pages ads were no longer effective. The world had changed – most people who need a new dentist either ask a friend or Google it.

GOAL: Attract new clients – recent transplants to the area or people who need a dentist in an emergency. Get them to call or email. Educate existing clients about a new service – facial rejuvenation. The website should be simple and cost “nothing”.

SOLUTION: I developed search engine optimized content for the website – brief descriptions, bullet points about the service, and call-to-actions. My brother procured a free website template from GoDaddy.com. But even though the website is very basic, the optimized content is still effective in producing high search result rankings. My brother tells me that he gets at least one more new patient a week as a result.

BACKGROUND: “Sci-Fi and Inner Space Exploration” – that’s the tagline of my personal blog. What does it mean? Simply – this is the place where I get to express my interest in Science fiction…real science fiction based on real science (called “SF”) – not the stuff where dragons talk with fairies that power spacecraft.

GOAL: Use science fiction as a vehicle for self-exploration and personnel development. The look & feel had to be black, like space itself, and feel “futuristic”. Beyond that, I had no idea – I would just let it evolve.

SOLUTION: I built a simple blog based on WordPress.com – a free tool that allows anyone to leverage the power of a content management system with absolutely no technical knowledge. Since then, my technical knowledge has blossomed, but it is still one of my favorite projects.

BACKGROUND: Two entrepreneurial lawyers asked Doctor Of Content to help them promote their new concept – a cable channel devoted to science fiction. But the proposed channel lacked branding, identity or programming.

GOAL: Develop a video package that would help persuade investors and cable executives in the viability of the concept. Create the look & feel of the channel and a sample of the programming lineup.

SOLUTION: A mythology – the story of a spaceman from the future who peers at one of the great moments in earth history – the launch of the Sci-Fi Channel. The Vision Video and sixteen screen exhibition videowall was shown at the National & Western Cable Shows, and to an audience of millions at the Disney/MGM Studios Tour.

• The channel concept was sold to USA Network for a reported $78 million
• The channel launched September 24, 1992
• Doctor Of Contact produced the channel’s first series – Inside Space
• The channel was later acquired by Universal/NBC for $2.2 billion