Present the right content to the right audience, on the right channel, at the right time. That’s #1 for how to create a successful digital marketing strategy. But what’s the right content? Who’s your “right” audience? Which channel will be the most effective for you? And, at what point should you nurture a new prospect with an eBook or offer them a free consultation? Read more →
YouTube, the world’s largest website for entertainment, education, and business video has over 100 million viewers and is the second largest search engine in the world with over 3 billion searches a month. That’s not surprising since studies now show that the average consumer would rather watch a video than read an article. Read more →
Creating a homepage for your website is hard work. I’m sure you sweated blood working with a writer or writing the copy yourself. There is just so much that you want to say about your product, service, and company. My advice — say way less. Read more →
Five seconds is all the time you get to make an impression on a visitor to your business or professional website and capture their interest in the service you provide. Can your website do that?
I recently wrote an article for the Sharon Patch titled: “Is Your Website Working For You?”. In the article, I point out seven tips for determining if your website is an effective tool and customer magnet or just cyber trash.
Check out the article and see if your website provides these key elements: Read more →
Fifteen “hot” women, a dance studio, a video camera, and a little editing magic. That’s all that was needed to promote “Period Peace”, a new book for peri-meopausal women going through hot flashes, cold sweats, itchy feet, and thinning hair. So what’s there to brag about? Well, actually a lot. These women have “balls”. Rather than sitting back and just suffering through this life transition, they’re getting out there and laughing their way through it – and forming a community to bolster other women. If guys did this kind of thing, it might put an end to war. Read more →
The Next Revolution is upon us and it is in the form of iPhone 4’s Siri. Siri is a new technology which assists users with guidance and a female’s friendly voice! Ask “her”, “I want to make a reservation at a Chinese restaurant somewhere in Back Bay” and she responds softly with “John, I found four.” What’s not to love?
Is this “The Next Great Thing?” Absolutely – I’m convinced! If predicting the future is worth anything (considering how inaccurate making predictions has proven in the past) – the next revolution it’s all about Relationships with you laptop, iPad, and iPhone/Android/Blackberry. Read more →
While studying to be a classical percussionist in college, Ben McLellan developed tendinitis in his forearms. He explored many options, none that worked, until his sister recommended yoga.
Ben is now a yoga instructor and owns Underground Studios in Watertown, MA. Its mission is focused around the concept of wellness and giving. The studio’s highly trained teachers and practitioners strive to provide clients and students with the space and guidance needed to reenergize, relax, strengthen, share, learn, grow and flourish.
I visited Ben’s studio to interview him about his practice. After the taping I mentioned that I was experiencing some lower back pain from moving camera and lighting equipment. Ben graciously offered me a half-hour of yoga stretches. I felt calmer and my back pain eased and then disappeared the next day. I’ve continued the practice each morning since.
“Big Wrestling” was a proposed new sports venture based out of South Florida. I worked with the team and their young fans to create a short video to be shown to investors and wrestling fans. I worked with the talent to get them excited (it wasn’t hard). They performed in front of a large green screen and during post production I added the flashing background and fireworks.
If you are reading this blog article, you are probably a professional and thinking “What does this have to do with me?”. EVERYTHING! Internet marketing (especially internet video) is all about making an impression. Okay, you don’t have to scream at the camera, but you want your personality to come through. There are a number of ways to communicate effectively, tell a compelling story, and stand out from the competition. Find out how.