Entries by Larry Ross

Donald Trump’s Brand Reputation Shenanigans

Why is Donald Trump so concerned about voter fraud? After all, he has already been flexing his presidential muscles by nixing major trade pacts, placing gag orders on public workers, denying climate change, and building “The Great Wall of Trump”. Just the other day, the President called for “a major investigation” into voter fraud, following through […]

A Seismic Shift In Content Strategy

The way people consume content is changing radically. Just a few years ago, the goal of content marketing was to bring visitors (prospects) to your website. Content was designed to be viewed ON YOUR WEBSITE. However, new content forms emerged, repositioning social channels as the primary content destination, rather than pass-throughs to your website. A […]

Video Eats the Internet

A startling statistic — as of 2016, people are sharing and creating three times more video than they were a year ago on Facebook. Facebook’s head of operations in Europe, the Middle East, and Africa said “We’re seeing a year-on-year decline of text. […] If I was having a bet [about Facebook in five years] I’d […]

The Future of Mobile is Video

Don’t take my word for it, but listen to what AT&T had to say today – “The future of mobile is video and the future of video is mobile.” And that’s not all! They are putting their money where their mouth is – $85 billion worth.

How to Communicate More Effectively

How does one communicate more effectively…on the Internet? Compelling digital marketing experiences appeal not only to a prospective new client’s needs, but to their EMOTIONS. Effective websites, blogs, newsletters, and video provide helpful content and convey this simple message: “You really do care and understand me.”

Convert More Prospects Into Clients

Want to turn more of your “lookers” into “bookers”? Use “you” instead of “I”. Don’t brag. Share. Be a trusted advisor. Connect, recommend, and refer. Differentiate yourself. Make it easy for new prospects to self-select and move forward. And, above all else — Don’t Sell! That’s how you can convert more of your prospects into […]

5 Surprising Facts About Digital Marketing

Fact #1: Just about every professional, small business, and enterprise has a website. But more that 80%* are not getting the results they expected from digital marketing. Fact #2 : Millions of  people have accounts on Facebook, LinkedIn, and Twitter. Most people are not sure what to do with them, or if what they are doing is […]

How To Grow Your Practice with YouTube Video

YouTube, the world’s largest website for entertainment, education, and business video has over 100 million viewers and is the second largest search engine in the world with over 3 billion searches a month. That’s not surprising since studies now show that the average consumer would rather watch a video than read an article.