Web Fitness. Do You Measure Up?

“I Don’t Know Why My Website Isn’t Working.”

I overheard this statement about web fitness at my gym the other day but it could have been anywhere. It reflects the same level of frustration I hear repeatedly from professionals, small business owners, and enterprise executives. They’ve spent thousands of dollars developing an attractive looking website with between 20 and 1000+ pages of content. But now, a few months or even years later, they are still experiencing a disappointing return on their investment. They may have had a spike in visitors, page views, and engagement, but no significant increase in what really counts — form submissions, conversions, and web-driven phone calls.

Read more

Content Strategy for Your Website

We all know that fresh content is vital to SEO success. It’s also important for visitor conversion. And, it’s important to not only have your most prominent pages (home page, etc…) “freshen up” every now and then, it’s also important to push out new content on a regular basis.

From a search engine standpoint – it gets spiders coming back more frequently, which gets you indexed more thoroughly, more often, and often better. From a visitor standpoint, it gives you the opportunity to excite and engage the visitor more. More and more, we are seeing that visitors need more than a catchy landing page, a great offer, or a slick form to turn in to leads or customers. Search is becoming less and less a direct conversion tool, and more of a sales process that you need to nurture in order to get the customer.

What does this mean for your business? Read more