BACKGROUND: Betsy training in psychotherapy, coaching and mediation has provided her with a repertoire of tools to choose from when working with clients to improve their personal and professional relationships.

GOAL: Betsy wanted to attract new patients and grow her practice.  She also wanted to reach out and connect with other professionals and educate them about her new service – helping therapists and counselors transfer their clinical talents into effective coaching skills.

SOLUTION: A Content Strategy, Website, Blog, Facebook and Twitter presence. After building Betsy’s website, I taught her to write SEO friendly headlines and blog articles, and post to Facebook and Twitter. Later, we collaborated on a series of short YouTube videos that addressed visitor’s frequently asked questions.