BACKGROUND: Having pioneered the membership approach to private travel in 1999, Sentient Flight Group, a leading private aviation company, has been providing leadership and value to travelers for over ten years.

GOAL: Sentient required a sophisticated website that would allow its well-heeled clients to charter a flight on a private jet. Robust online tools needed to be developed that would incorporate specific aircraft and crew positioning plans based on user flights needs and conditions. The website had to be easy to use.

SOLUTION: As Creative Director – Content Strategist for Commerce One, I directed a team to create the original branding, interface and interaction design that would make booking a private charter jet an easy 1-2-3 step process. A back-end tool also had to be developed for last minute updates to flight schedules.