I overheard this conversation at the gym the other day, but it could have been anywhere. It reflected the same level of frustration I hear repeatedly from professionals and business owners. They’ve spent thousands of dollars developing an attractive looking website with 20 or so pages of content. But now, a few months or even years later, they are experiencing a disappointing return on their investment. They’ve had a few visitors, but no spike in web-driven phone calls or contacts.
We all know that fresh content is vital to SEO success. It’s also important for visitor conversion. And, it’s important to not only have your most prominent pages (home page, etc…) “freshen up” every now and then, it’s also important to push out new content on a regular basis.
From a search engine standpoint – it gets spiders coming back more frequently, which gets you indexed more thoroughly, more often, and often better. From a visitor standpoint, it gives you the opportunity to excite and engage the visitor more. More and more, we are seeing that visitors need more than a catchy landing page, a great offer, or a slick form to turn in to leads or customers. Search is becoming less and less a direct conversion tool, and more of a sales process that you need to nurture in order to get the customer.
What does this mean for your business? Read more
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