“I Don’t Know Why My Website Isn’t Working.”
I overheard this statement about web fitness at my gym the other day but it could have been anywhere. It reflects the same level of frustration I hear repeatedly from professionals, small business owners, and enterprise executives. They’ve spent thousands of dollars developing an attractive looking website with between 20 and 1000+ pages of content. But now, a few months or even years later, they are still experiencing a disappointing return on their investment. They may have had a spike in visitors, page views, and engagement, but no significant increase in what really counts — form submissions, conversions, and web-driven phone calls.