Donald Trump’s Brand Reputation Shenanigans

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Why is Donald Trump so concerned about voter fraud? After all, he has already been flexing his presidential muscles by nixing major trade pacts, placing gag orders on public workers, denying climate change, and building “The Great Wall of Trump”.

Just the other day, the President called for “a major investigation” into voter fraud, following through with what many major media outlets labeled as “baseless claims”. The president has alleged that millions of illegal votes were cast during the general election, with some voters using the names of the deceased.

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A Seismic Shift In Content Strategy

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The way people consume content is changing radically. Just a few years ago, the goal of content marketing was to bring visitors (prospects) to your website. Content was designed to be viewed ON YOUR WEBSITE. However, new content forms emerged, repositioning social channels as the primary content destination, rather than pass-throughs to your website. A seismic shift has rocked the landscape.

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Video Eats the Internet

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A startling statistic — as of 2016, people are sharing and creating three times more video than they were a year ago on Facebook. Facebook’s head of operations in Europe, the Middle East, and Africa said “We’re seeing a year-on-year decline of text. […] If I was having a bet [about Facebook in five years] I’d say: video, video, video.” Video on Vine, Instagram, and other social media channels are all growing by leaps and bounds too. Read more →

at&t

The Future of Mobile is Video

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Don’t take my word for it, but listen to what AT&T had to say today – “The future of mobile is video and the future of video is mobile.” And that’s not all! They are putting their money where their mouth is – $85 billion worth.

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Communicate more effectively

How to Communicate More Effectively

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How does one communicate more effectively…on the Internet?

Compelling digital marketing experiences appeal not only to a prospective new client’s needs, but to their EMOTIONS. Effective websites, blogs, newsletters, and video provide helpful content and convey this simple message: “You really do care and understand me.”
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convert more prospects into clients

Convert More Prospects Into Clients

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Want to turn more of your “lookers” into “bookers”? Use “you” instead of “I”. Don’t brag. Share. Be a trusted advisor. Connect, recommend, and refer. Differentiate yourself. Make it easy for new prospects to self-select and move forward. And, above all else — Don’t Sell! That’s how you can convert more of your prospects into clients and customers. Read more →

How To Develop a Successful Digital Marketing Strategy

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Present the right content to the right audience, on the right channel, at the right time. That’s #1 for how to create a successful digital marketing strategy. But what’s the right content? Who’s your “right” audience? Which channel will be the most effective for you? And, at what point should you nurture a new prospect with an eBook or offer them a free consultation?  Read more →

5 Surprising Facts About Digital Marketing

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Fact #1: Just about every professional, small business, and enterprise has a website. But more that 80%* are not getting the results they expected from digital marketing.

Fact #2 : Millions of  people have accounts on Facebook, LinkedIn, and Twitter. Most people are not sure what to do with them, or if what they are doing is the right thing to produce results.

Fact #3: The nation spends over $240 billion on Google Ads. But with all that clicking, how many actually get clients?  Read more →

How To Grow Your Practice with YouTube Video

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YouTube, the world’s largest website for entertainment, education, and business video has over 100 million viewers and is the second largest search engine in the world with over 3 billion searches a month. That’s not surprising since studies now show that the average consumer would rather watch a video than read an article.  Read more →