A startling statistic — as of 2016, people are sharing and creating three times more video than they were a year ago on Facebook. Facebook’s head of operations in Europe, the Middle East, and Africa said “We’re seeing a year-on-year decline of text. […] If I was having a bet [about Facebook in five years] I’d say: video, video, video.” Video on Vine, Instagram, and other social media channels are all growing by leaps and bounds too. Read more →
Don’t take my word for it, but listen to what AT&T had to say today – “The future of mobile is video and the future of video is mobile.” And that’s not all! They are putting their money where their mouth is – $85 billion worth.
I overheard this statement about web fitness at my gym the other day but it could have been anywhere. It reflects the same level of frustration I hear repeatedly from professionals, small business owners, and enterprise executives. They’ve spent thousands of dollars developing an attractive looking website with between 20 and 1000+ pages of content. But now, a few months or even years later, they are still experiencing a disappointing return on their investment. They may have had a spike in visitors, page views, and engagement, but no significant increase in what really counts — form submissions, conversions, and web-driven phone calls.