Web Fitness. Do You Measure Up?
“I Don’t Know Why My Website Isn’t Working.”
I overheard this statement about web fitness at my gym the other day but it could have been anywhere. It reflects the same level of frustration I hear repeatedly from professionals, small business owners, and enterprise executives. They’ve spent thousands of dollars developing an attractive looking website with between 20 and 1000+ pages of content. But now, a few months or even years later, they are still experiencing a disappointing return on their investment. They may have had a spike in visitors, page views, and engagement, but no significant increase in what really counts — form submissions, conversions, and web-driven phone calls.
“What Should I do?”
That’s the other thing I hear a lot of.
If you’re not getting the traction that you expected, it’s time to take a look at your web fitness by running three real-world tests.
“I’m a busy professional. I don’t know if I have time for three tests.”
Taking these simple tests will only take a few minutes. Following through and implementing the recommended changes will take a bit longer. But the ROI ($$$) can be significant.
Look at it this way…developing an effective website is like buying a membership at a gym. Once you get it, you still need to work at it or it’s just a complete waste of money. Workout and get fit. Don’t…and get flabby.
Take This Quick & Easy Test
Find out your website health score now.
You don’t have to be a web guru to perform these tests. Anyone can do it — no special technical knowledge required.
- The first test takes only 5 seconds!
- The second and third test takes approximately 5 minutes a piece. Not a lot of time invested… especially if the results can help your business.
If you are really time-constrained, you don’t even have to take all the tests. You could take one now, benefit from it, and take the other two later. But be aware, the more you know about your website’s health, the better you are in a position to make the necessary changes, attract new prospects, and convert them to new clients.
Ready to Get Web Fit? We’ll start with the abdominals.
