Effective content services assess your business requirements, your user goals, and content needs. This includes developing a competitive site analysis and Gap analysis (identifying where your competition is weak and how you can use that to your advantage). Finally, it means developing a content strategy that is aligned with your particular business. The details look like this:

• Conduct content audits and inventories
• Create editorial guidelines
• Define the editorial workflow for each client’s projects
• Advocate for the user’s needs
• Educate clients on best practice
• Defines and approves UI standards, templates, and site structure
• Approves new site creation, structure and permissions
• Create a search optimization plan for content

Execution

• Write original content
 or edit content written by others
• Develop, maintain, and enforce editorial style guidelines
• Facilitate content reviews
• Help with CMS (content management system) selection
• Develop a content strategy document
• Assess, catalog, and organize web site content (called a content inventory)
• Assign and track new content development (called a content matrix
• Create taxonomy/nomenclature lists and definitions